Phrases & SayingsYouth, popular and digital cultureCatchphrase
Vegemite kid
A typical Australian, derived from Vegemite advertising.
In a sentence
The commercial cast him as a cheerful Vegemite kid.
Where it came from
From a 1980s Vegemite advertising line. Australian National Dictionary Centre direct entry confirms the recorded sense and Australian historical context.
- Initial era
- 1950–1999
- Where used
- Australian use; no narrower regional pattern established
- Use today
- Remembered advertising-derived expression